No. 26 Kyle Smitley, Barley & Birch
Location: Oceanside, California
2009 Projected Revenue: $400,000
What she does: Makes children's clothing from 100 percent certified organic cotton and water-
based inks, which have become popular among celebrity moms like Jessica Alba and Cheryl
Crow.
Kyle Smitley '07 Balances Law Books and Running Eco-Friendly Clothing Line
May 4, 2009, Greencastle, Ind. — "In addition to stressing over finals like most law students, 24-year-old Kyle Smitley, founder
and owner of eco-friendly children's clothing line, barley & birch, is concerned about when her next shipment of clothing will be
in," begins a Toledo Free Press feature on the 2007 DePauw graduate. "She was an environmental geoscience and philosophy
major at DePauw University and is now a full-time University of Toledo law student. Smitley has been operating the business
since 2007. All of the clothing is made in the United States using 100 percent certified organic cotton and water-based inks."
(photo by Daniel Miller)
"Organic clothing is important because conventional cotton today uses 25 percent of the world's insecticides, seven of the 10 top
ingredients having been noted by the Environmental Protection Agency as having carcinogenic properties," Smitley tells the
newspaper.
The story points out, "Every facet of barley & birch is carbon neutral ... Socially, barley & birch
donates 30 percent of its profits to organizations working to improve the environment and global
community." Megan Lewis reports that, according to Smitley, "the brand is really starting to take
off with recent celebrity support. Stars including Jessica Alba and Sheryl Crow have dressed
their children in barley & birch."
Balancing a business with law school is tricky. "I do a lot of multi-tasking," says Smitley. "If I
get a break from class, I am e-mailing on my iPhone while making a call on my regular cell
phone. I try not to work during classes, but sometimes it’s impossible."